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Vertical Media Consulting Group Inc. http://pressdooh.com Expert Digital Signage Consulting Thu, 22 Dec 2016 21:30:31 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.6 Yes, But WTF Do You Do??? http://pressdooh.com/yes-but-wtf-do-you-do/ http://pressdooh.com/yes-but-wtf-do-you-do/#respond Thu, 31 Oct 2013 20:55:30 +0000 http://pressdooh.com/?p=871 One of the things that I had to self-excise from my Your Baby’s Ugly presentation last week was a discussion on how companies tend to market themselves in this sector. So many get caught up playing Buzzword Bingo that it’s increasingly tough to cut through the crap and sort out what the companies actually do and sell.

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Why Your Digital Signage Marketing Sucks http://pressdooh.com/why-your-digital-signage-marketing-sucks/ http://pressdooh.com/why-your-digital-signage-marketing-sucks/#comments Mon, 02 Sep 2013 04:46:15 +0000 http://pressdooh.com/?p=913 Between industry contacts and my deal-with-the-devil press access to trade shows (in return for privileges, all the vendors get my email address), I see a lot of marketing pitches and press releases every day. An awful lot of them are, well, awful. Or in more polite Canadian terms, sub-optimal. There are two core problems: old

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Infographic: Everyone’s A Leading Global Provider, And No One Cares http://pressdooh.com/infographic-everyones-a-leading-global-provider-and-no-one-cares/ http://pressdooh.com/infographic-everyones-a-leading-global-provider-and-no-one-cares/#respond Wed, 27 Mar 2013 17:38:10 +0000 http://pressdooh.com/?p=776   Soi, so, so true of this industry. How many press releases and website About Us pages start with Leading Global Provider? Answer – Most, which is loopy. What’s missing from this terrific infographic by Shift Communications are the word cloud counts for manufactured quotes, which invariably include how pleased/delighted/thrilled the people in charge are

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Get Your Timing Down http://pressdooh.com/get-your-timing-down/ http://pressdooh.com/get-your-timing-down/#respond Mon, 23 Jul 2012 13:10:23 +0000 http://pressdooh.com/?p=757 A pair of companies sent me communications on the weekend – one a press release, the other a, umm, well, actually I’m not sure what it was. The point here is that sending press out on a weekend doesn’t make a bunch of sense. The timing is all wrong. A lot of people – probably

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Six clues to getting better technology press coverage http://pressdooh.com/six-clues-to-getting-better-technology-press-coverage/ http://pressdooh.com/six-clues-to-getting-better-technology-press-coverage/#respond Fri, 02 Sep 2011 20:20:26 +0000 http://pressdooh.com/?p=617 Across the pond and along the Thames, Adrian has a rant up on DailyDOOHabout the sorry state of press releases he gets all day, every day, from companies looking to get some love and attention in that blog. He kindly mentions that when he gets press from pressDOOH, it’s actually useful and ready to go. I am

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Tell readers, immediately, why they should care http://pressdooh.com/tell-readers-immediately-why-they-should-care/ http://pressdooh.com/tell-readers-immediately-why-they-should-care/#respond Thu, 09 Jun 2011 14:29:14 +0000 http://pressdooh.com/?p=613 Though one of the core reasons I started pressDOOH was to write press releases and related material for client, it’s actually developed into only a small part of my company’s activity. But when I do produce press material, I operate with one key objective – drawing people into the story. And this IS storytelling. If

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Hey Mr. CEO, You’re not the story http://pressdooh.com/hey-mr-ceo-youre-not-the-story/ http://pressdooh.com/hey-mr-ceo-youre-not-the-story/#comments Wed, 11 May 2011 20:25:06 +0000 http://pressdooh.com/?p=609 I am looking at the lead of a press release and assuming the poor PR people knew better than to NOT include the CEO’s name in any missive they issue. That could be the only reason for this sort of thing: “Charles J. Beech, CEO and Chairman of the Board of Directors of Trivantis, the

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Is a torrent of BS an effective communications strategy? http://pressdooh.com/is-a-torrent-of-bs-an-effective-communications-strategy/ http://pressdooh.com/is-a-torrent-of-bs-an-effective-communications-strategy/#respond Wed, 13 Apr 2011 11:53:08 +0000 http://pressdooh.com/?p=606 Stating what would seem obvious, but evidently is not, your choice of words in your media material reflects how your company conducts business. So if your communications material is a torrent of BS, your credibility is in question before you even get to the starting line with customers. Consider the release this morning from an

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Event week is the wrong week for PR http://pressdooh.com/event-week-is-the-wrong-week-for-pr/ http://pressdooh.com/event-week-is-the-wrong-week-for-pr/#comments Thu, 03 Mar 2011 15:23:15 +0000 http://pressdooh.com/?p=602 I was just at my industry’s biggest event last week, and I was run off my feet the whole time. I go in part as a consultant to see what’s up and meet clients, but also as a quasi-journalist who “covers” the event. I knew this already, but it was really enforced last week how

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Taking it to the next level http://pressdooh.com/taking-it-to-the-next-level/ http://pressdooh.com/taking-it-to-the-next-level/#respond Fri, 24 Dec 2010 20:53:09 +0000 http://pressdooh.com/?p=584 I did an interview recently with a person I consider pretty smart, but I found myself starting to cringe as I kept hearing the dreaded phrase,”Take it to the next level.” I’ve no idea where this phrase comes from, but it has this slightly uncomfortable pick-up line feel to it that I’ve had little luck

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